A small business having a strong online presence doesn’t just mean that the business sells its products online (although e-commerce is very convenient, especially in COVID times), but it means that your business is visible all throughout the world wide web. To determine if your business has a good online presence, try typing in the name in a Google search. Immediately, your website should come up as one of the first search results, and maybe a few social media sites. If you don’t have a website or social media accounts for your business, you should definitely look into getting them because they have a huge impact on the success of your business.
Benefits of a Business Website
A business website is one of the most professional things you can have for your business. We live in a very digital world, where almost everything can be done online. Even if your customers can’t purchase your products online, it’s still a good idea to have a website that will give them all the information they need to know about your products and your business.
Your website should list information such as your physical location, your hours of operation, information about your products/services, and how your customers/clients can contact you. These things also help visitors to your site know that it’s trustworthy.
Search Engine Optimization (SEO)
Having a business website also improves your ranking on search engines, which is the basic principle of SEO. Going back to the Google search, if a customer is looking for a particular product that you sell, your website is likely to come up in a Google search and lead that person to purchase from you. These results can be even more successful if you have a blog on your website. Your website blog shouldn’t be about your own personal experiences; it should relate to your products or services in an engaging way to encourage people to buy from you.
Hire Qualified Candidates
Another important aspect to have on your website that will benefit your business is a career site. Your career site is a link on your website that will take people to a page with all of your current job openings. Many websites have career sites that are listed at the very bottom of their homepage, where serious job seekers will look in hopes of finding employment. It can also be where your most loyal customers go to find employment with their favorite company. Recruitment marketing services from NAS can help make your career site clear and organized for potential candidates to apply to your company.
Benefits of Social Media
Again, we live in a very digital world and social media is a huge part of that, with literally billions of people using at least one platform every day. As a business owner, it’s important for your business to have at least one social media account, separate from your personal social media accounts. This is especially important for new startups. Facebook, Instagram, Twitter, and several other platforms offer business tools to help you be successful on social media as a business. You can even hire a social media manager to help you create and maintain a strong social media presence.
Social media can also act as a mini shop for your customers. Platforms like Facebook, Instagram, and Pinterest allow your customers to purchase your products right from the social media app/website they’re using. You can also use it to advertise new products, annual sales, and other promotions you may be running throughout the year. Still, all of your social media profiles should direct your customers to your website, with a simple link listed on the page.
Together, both a business website and being active on social media will help your business reach a strong online presence. These two will help you in all of your digital marketing efforts, increasing sales, growing your business, and also allowing you to see more success as a whole.