You might be wondering if it’s really necessary to spend on marketing to Gen Z when they haven’t reached their purchasing power yet. But, as a business owner, you should know that this generation is a core influencer, especially with social media being popular as it is.
Gen Z makes up 27% of the global population, and it influences both Gen X and millennials. Parents in many questionaries stated that their Gen Z kids influenced their purchasing habits. The following article will help you market to them, by targeting the right social media platforms.
Visual Content Over Text
Despite the fact that Generation Z is often stereotyped as being obsessed with social media, they are actually quite picky when it comes to the content they consume. In order to effectively reach and influence this demographic, businesses need to focus on creating visual and video content that is genuine, relatable, and informative on different platforms, starting from TikTok.
TikTok is a fairly new app, but it’s Gen Z’s top choice. You can easily get TikTok followers to like and share your content if you’re posting something interesting and unique. You’d be amazed to learn what a good idea and the use of the right hashtags can do for your business, especially since users share content that they find relatable among themselves.
The Mobile Approach Is the Right Way
Gen Z is the first generation to be raised entirely in the age of technology. They are digital natives who have grown up with smartphones, social media, and other digital devices and platforms. As a result, they are extremely plugged in and always connected.
On average, this generation spends over 7 hours of active time on their phones, and nearly half of Gen Z have discovered a new product through their phones. So, for companies to successfully reach them, they should post content on social media, have a user-friendly site, and avoid ads that cannot be skipped, as everyone dislikes them, Gen Z included.
Personalized Experience
To meet the needs of this new generation of consumers, businesses must offer personalized services that are tailored to their specific interests. This may include creating custom content, offering exclusive discounts and deals, or providing a unique customer experience. By offering personalized services, businesses can build loyalty and trust with Generation Z consumers.
When it comes to social media, businesses must also be prepared to engage with this generation on their terms. This means being active on the platforms they use most often. It also means creating relevant content that is interesting to them. By doing so, businesses can build strong relationships with Generation Z consumers and keep them coming back for more.
Gen Z Values Trust and Uniqueness
For Gen Z, it’s important to be authentic and know how to gain their trust. This generation is extremely savvy when it comes to marketing, and they can quickly spot inauthenticity. In order to connect with them, you need to be genuine.
Keep in mind that building trust is also very important. This generation has grown up in a time of economic uncertainty, and they’re very aware of the ways that companies can take advantage of consumers. They’re looking for brands that they can trust to be transparent and honest.
In-Person Experience Over Online Shopping
98% of all Gen Z agree that buying online cannot be compared to buying in person. That’s why brands need to be as accessible in real life, as they are in virtual. This is because although this generation is comfortable shopping online, they still prefer to see and touch products in person before making a purchase.
For brands that want to appeal to Gen Z, having a physical store is key. This generation is used to instant gratification, and they want to be able to walk into a store and buy what they want right away. They don’t want to have to wait for shipping times or deal with potential returns. They want to be able to get what they want when they want it.
In addition, Gen Z is very brand-conscious, and they are more likely to make a purchase from a brand that they have seen in person and know about. Having a physical store helps brands to create this awareness and get their products in front of potential customers.
Read: Skills That Will Help You Succeed As A Business Owner
Bottom Line
Generation Z is brought up with technology surrounding them, so reaching them virtually should be an easy task. But, many methods that companies use aren’t working so well, so marketers are always searching for something new that will turn Gen Z into potential customers. By following the tips given above, you’re increasing your chances of successfully selling your products to them.