With a chief marketing officer or CMO at the helm, your marketing team will be up to the task of boosting revenue. Your CMO runs the show and makes sure that every team member does their part. Having a great CMO is an asset to your company because of their versatility, efficiency, and expertise. If you’re considering hiring a CMO to help you with your marketing efforts, make sure to consider these qualities. To help you zero in on the roles and responsibilities of a CMO, we have created the following.
Roles and Responsibilities of a CMO
A CMO is not just your team manager; they are also a customer service expert, a mediator, and a marketing expert. As Digital Authority Partners explains in this article, a CMO wears several hats, so it’s pretty difficult to pin them to one role. Consider this checklist of roles and responsibilities for the average CMO.
CMO as Marketing Specialists
The most crucial role of a CMO is leading your marketing team. A CMO works closely with every team member and reports directly to you, your clients, or your partners. A CMO is there to support the team with creating marketing campaigns. They make sure that campaigns are well planned, feasible and focus on the company’s goals. CMOs review these campaigns and determine the team’s capabilities in completing them.
Your CMO should grasp the expertise of every team member and assign tasks according to their skills, talents, and specialization. Your CMO is also aware of the weaknesses of each member, providing timely assistance, training, or coaching as needed. Your CMO is also at the table during campaign tests and evaluations. They consider reports, market stats, and previous data to gather information about the current market climate. A CMO is a hands-on leader and is the kind of person who can instantly connect with the team.
CMO as a Strategic Leader
A CMO has acquired expertise by working with businesses in various industries. Your CMO may have provided their service in markets entirely different from yours. Because of this, a CMO has gained experience, skills, and insights into these industries. They bring these qualities to the table and use them to improve your marketing efforts.
CMOs are also gifted strategic thinkers, capable of coming up with last-minute ideas, unaffected by deadlines, market pressures, or the competition. You need a versatile strategist to boost your marketing and develop good ideas.
CMO as an Ace Customer Service Rep
A CMO is an experienced customer service specialist. Because of experience in multiple industries, they know best what customers need and how to provide for them. A CMO can evaluate marketing efforts focusing on user experience, one of the vital factors in Google website ranking.
Because having good customer service is part of overall user experience, a fractional CMO can work closely with your customer service reps to provide the best quality service. You can count on your CMO to help train and evaluate agents, especially how to handle various customer service-related concerns. A CMO is a supervisor and a team leader.
CMO as a Motivator and Cheerleader
You can count on a CMO to act as your team’s motivator, cheering along the sidelines. They point out the team’s strengths and steer them towards success. Failures and weaknesses do not deter a versatile CMO, and in fact, these help them develop better marketing strategies.
CMO as Your Business Partner
Consider your CMO as a partner, someone who understands the ups and downs of your business. They know the best for your company and invest their own time and effort in improving your revenue like a business partner would.
CMOs can Fill In for an Employee
In some cases, you don’t need a full-time CMO. You just need someone who can handle specific areas of your marketing and not supervise an entire team. For this role, you need the help of a fractional CMO, someone you hire part-time. Typically, a fractional CMO will work only a few hours each week.
How to Hire a CMO?
A chief marketing officer is available for full-time work or a project-based expert. Large companies with extensive marketing needs require a full-time chief marketing officer. Meanwhile, small companies with irregular marketing campaigns and a limited budget may resort to a fractional marketing specialist.
You can hire a CMO full-time to ensure that your team is supervised in all aspects of their jobs. Just like any full-time worker, they receive monthly compensation and benefits. Usually, they are contracted and are expected to follow company rules and regulations.
You may also hire a CMO part-time, a fractional marketing strategy. You will use the help of an expert only for specific projects, and the CMO will only be available for consultation a few hours a week. For fractional marketing CMOs, compensation is project-based. A fractional CMO works only a few times a day and thus is cheaper than hiring a full-time hand.
Either way, you’ll find the right CMO for your business online. Job posting sites like LinkedIn make it very easy to find expert marketing help as you can quickly check a person’s profile and connect with them. LinkedIn also alerts you for marketing professionals available to hire, helping you ease the stress and worries of finding the right CMO for your business. The cost of hiring a CMO entirely depends on your needs.
CMOs have many responsibilities. They are leaders, marketing experts, and versatile workers. Having a checklist of CMO roles and responsibilities makes it easier for everyone on your team to define CMO tasks and establish their part in achieving marketing success. Your marketing needs will determine whether you hire a full-time or part-time CMO. No matter which, choosing a CMO with various marketing experience and possessing strategic marketing skills is critical to your business success.