When you enter the business sector, you are continuously bombarded with marketing terms that are related to the primary goals of every startup, which are to create brand awareness and generate sales. This is where copywriting can help significantly. Copywriting is the art of crafting convincing marketing messages, that act as a link between product development and sales, aiming to ensure that potential customers are captivated by carefully chosen words and then persuaded to buy.
For this reason, startups should invest in copywriting and prioritize it as it can take their business to the next level. However, with their small budgets, bootstrapped startups rarely have enough funds to hire good copywriters and they have to make do with in-house skills.
If you are bootstrapping your startup and struggle writing your copy, below we offer you some great copywriting tips.
Write with the reader in mind
This may seem obvious, but it is sometimes easier said than done. At the same time, it is also very important that you write your copy for your readers.
The first step when rewriting text or writing a completely new article is therefore a target group analysis. You must also adjust the tone according to the target group. Who visits your website, your services, or your products? What do they care more or less about? What problem can you help them solve? Think about how they think and then write while keeping them in mind.
The copy you publish is your voice to the outside world, so it should be unique and consistent with your startup’s personality.
Avoid plagiarism and practice proofreading
Plagiarism is a problem that affects almost every field, including copywriting. You might think that plagiarism occurs only when you copy word-for-word from someone else’s content, but it also happens if you don’t pay enough attention and cite your sources or paraphrase ideas you’ve seen from other people’s pages.
It is a serious moral and ethical problem that can lead to legal repercussions and startups should avoid it by all means when it comes to creating content.
To make sure your copy is always unique and avoid plagiarism you can use a proper plagiarism checker tool. This solution can not only help you avoid plagiarism but also checks for other writing issues and helps you use citations.
Once you’ve produced the first draft, you should also take the time to proofread the article and fine-tune it. When copywriting, going over the text once or twice before you publish it, can help you improve your copy.
Keep your content simple
The target audience you are trying to reach is smart. Just like you, your leads are ordinary people who are pressed for time and their attention is divided. So, if you want to spark interest, you need to get to the point fast. Avoid writing unnecessarily long texts, be straight to the point and make sure that all the information they might need is available in your copy.
Shorter sentences and paragraphs are simpler to grasp quickly, increasing the likelihood that your audience will be engaged. As a general rule, be sure to write your copy at a level that an eighth-grader could understand, even for highly educated audiences.
Pay close attention to the headlines
Today, many people share articles online without actually reading them first. The main headline is the very first thing the reader sees when reading the article. The text’s headings also make it easier for the reader to skim through the copy.
As a result, it’s important that you focus on the headlines and make them appealing, but also relevant. If you fail with the headline, it doesn’t matter if the rest of the text is brilliant because no one will read it.
Don’t forget a call to action
As a copywriter, you spend a lot of time writing and distributing your content. However, you’re missing out on a great opportunity if you don’t also ask the reader to take an action. You can do this by including a call to action (CTA) button or even several. For example, you can encourage the reader to buy a product, click through to a certain page, share an article or subscribe to a newsletter.
As a startup owner, you probably have a lot of things going through your mind. To get your business off the ground, writing a great copy should be on the list of your priorities. By following the tips above, you’ll manage to get the right words on the page, improve your brand messaging and make prospects connect with the words, and move them down your sales funnel.