If you’ve looked around at the business market in any industry, you’ve probably noticed the huge amount of competition operating in every space. And while friendly competition is good for business in general, this can be an overwhelming aspect when it comes to starting your business from scratch.
Any business needs customers to succeed, and in order to succeed, you need your customers (or potential customers) to notice you. Basically, you need to grab their attention. But, how exactly is this done?
One of the best ways to get noticed is to begin introducing promotional ideas into your business model. But you’ll need to go forward understanding that not every promotional idea you run will net large sales.
The key to bringing in customers starts with a strong online presence, then through promotional ideas, and this is what keeps them coming back for your products and services.
In this post, we’ll explore a few promotional ideas that can get you started developing your business.
Get Your Logo Out There
If you haven’t developed a logo or devised a slogan yet, it’s time to begin this process because a logo is a symbol that will carry your brand identity. And wherever your logo is seen, this will remind potential customers of your products or services.
Fortunately, there are many ways to get your logo or slogan in front of the eyes of customers. And a great way to do this is by using services like Wunderlabel.
With Wunderlabel, you can customize your logos and clothing labels, and explore many other options.
Remember that the more you put your logo out in the public eye, the more opportunity you’ll generate for people to recognize your brand, or to ask questions about it. At the very least, you want to generate curiosity. And this can be done by logo and slogan placement.
Everybody loves free stuff. So naturally when a human hears the words “free” or “giveaway,” he or she most likely will be inclined to check it out.
Giveaways are simple promotional tools. And the best way to have a giveaway is to hand out promotional materials (with your logo or slogan) while also having a few nice prizes to give out during a raffle.
Your promotional materials will help to get eyes on your business, and it will let everyone participating in the giveaway walk away with something from you. And while most people will be in attendance in hopes of winning your grand prize, you’ll at least have started developing customer interest in your business.
Read: Top 31 Unique Small Business Ideas Canada
Offer Incentives for Reviews and Referrals
Believe it or not, a lot of people check out reviews before they commit to making a purchase for products or services. This being said, you want to get as many positive reviews and testimonials that you can.
One of the best ways for getting reviews is to offer incentives for them. And you can do this by offering a cash incentive or a discount towards a 2nd next purchase.
Common incentives are cash rewards for reviews or referrals that lead to sales. For example, you could offer a $50 cash award or a gift card for a specific amount towards a purchase for a positive review or a referral that leads to a sale
In addition to building your testimonials, you can also build an email list by having your customers leave reviews and referrals by simply adding a form-fill page to the site.
By requiring a person to leave a valid email address, you’re not only getting a review or a referral, but you’re also generating an email list that you can send promotional materials to for marketing purposes.
Read: How to Start a Successful Moving Company Business
Promotional ideas require a lot of creativity and knowing who your audience truly is. And once you’ve identified your target customer base’s needs and desires, you’ll be in a much better position to strategize your promotional ideas.