As a business owner, you know how important it is to attract customers and enhance your brand visibility, and it’s likely you’re using various digital marketing tools to stay in touch with your clients and reach new ones. One method you may have thought about, but haven’t seriously considered, is posting videos on Facebook. Like other social media platforms, including YouTube, Instagram, and TikTok, Facebook supports video posts.
However, you’ll want to incorporate a few best practices to ensure your videos receive the attention they deserve; you don’t want them to fall into the depths of the site, never to be seen again.
With that being said, here are five tips that can help you maximize your Facebook video’s potential:
1. Don’t Be Afraid to Lengthen Your Videos
Most videos on social media platforms are short — approximately 30 seconds long or less — often because there’s an underlying fear that people won’t stick around for longer than that time before moving on to something else on the site.
As such, many creators try to minimize the length of their videos in hopes the viewer won’t get bored, but that’s a bigger mistake than it might seem at first. Facebook wants people to stay on the platform as long as possible so that they’ll be more likely to interact with other content and view more ads as a result.
Therefore, when you post a longer video, Facebook will reward you with expanded opportunities for views. Even if your viewers don’t stick around for the entire length of the video, a longer video means you’re giving them more content to consume. Whether your video stretches on a few minutes long or thirty, don’t feel pressured to keep it truncated to a specific length.
2. Create Content That’s Relevant to Your Audience
Understanding your audience’s interests and concerns is critical, as it is the only way you’ll be able to craft videos that speak to them. If your audience isn’t enthusiastic about your video’s topic, they won’t watch it, no matter how much effort you put into creating it.
For instance, if you own a dog training company, you wouldn’t want to create a video showing how to make a lasagna. Cooking content is, of course, not relevant to either your business or your target audience, and it won’t garner much attention if any at all.
Before you begin putting together a video, make a list of things your audience likely cares about by identifying their specific characteristics, habits, and pain points. Relevant content for your dog training business would involve, for instance, creating a video showing the steps that teach dogs to sit. That’s helpful content for your customers, and many would likely view the video in its entirety so they could then try out your tips with their dogs.
3. Use a Clear Title
When you post your video to Facebook, you’ll want to be very transparent about the purpose of your video, and you’ll want to give it a straightforward title that describes its content clearly. In doing so, your audience will know exactly what to expect if they choose to view your video, and they won’t waste their time on content that doesn’t relate to them.
For example, consider a video that discusses your stock performance for the day. You intend for the video to highlight stocks with significant gains and losses and discuss the reasons for their performance.
You wouldn’t want to call the video “Stocks to Be Aware Of” or “10 Stocks to Invest in Now.” Although those titles might be interesting to your audience, they won’t accurately represent the content of your video. Instead, a clear-cut title for such a video might be “MM/DD/YY: Stock Winners and Losers.”
4. Pay Attention to Facebook’s Technical Requirements
You’ll want to ensure that your video not only meets your consumers’ needs but Facebook’s technical requirements as well; otherwise, the platform will deny your video, and you’ll need to make significant edits to meet its posting requirements.
Currently, Facebook’s requirements for videos include the following:
- A duration of no more than 241 minutes
- Maximum file size of 4GB
- Minimum width and height of 120 pixels
You want to ensure that your video complies with the Facebook ad size requirements too. If it does, you’re golden, and you shouldn’t have any trouble posting your video.
5. Add Tags to Your Videos
On Facebook, you can add tags to videos that are relevant to your target audience. Tags work similarly to hashtags in that people searching for content that includes your tags will find your videos, and they can also help you learn more about your audience’s concerns and interests, enabling you to discover new ideas for future video content.
Using tags is, therefore, a great way to expand your video’s organic reach. You won’t be paying for the views of people who find your video through a tag search, either, as they’re entirely free.
Use These Tips to Generate More Facebook Video Views
It’s obvious that you won’t want to spend lots of time creating video content only to find that no one has watched them. However, by implementing these recommended best practices, chances are you’ll find your videos attracting more attention from your audience than ever before.