Watch Talk: 6 Things That Make Audemars Piguet an Expensive Brand

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When you talk about luxury watches, the price always comes to mind. It’s somehow an accepted fact that these timepieces cost tens of thousands of dollars. However, what most people don’t know is that not all luxury watches come in the same price ranges. Some are more expensive than the others and some are cheaper. Simply because every brand has its own way of making its watches special.

One of the most expensive watches around the world is Audemars Piguet. A single piece from their collection cost about USD 15,000 up to USD 70,000. Those that were released in a limited edition may cost more. Now, if you are new to the watch collection world, you might think how come a single piece can cost that much. In this article, we will take a look at some of the reasons how this brand has become one of the most expensive watches in the world.

Read: 7 Tips When Buying A Women’s Wristwatch

What makes Audemars Piguet expensive?

Founded in 1875, Audemars Piguet is known for its elegant and timeless collection of sports watches. They have one of the most notable features such as subdials and chronographs. They are considered as one of the best watchmakers ever known to man and here are the contributing factors that make them expensive.

1. High-tech manufacturing and production

If you are ambitious to produce one of the best watches on the planet, you need to back up your idea. Because of that, Audemars Piguet makes sure to use one of the most high-tech manufacturing and watch production processes. Not only that these machines are not cheap but it also contributes to the quality of timepieces they produce. Hence, the expensive pieces they release.

2. Well-trained watchmakers

Of course, you cannot always rely on machines. Audemars Piguet also invests in their manpower by hiring well-trained watchmakers. These experts have the capacity to produce handcrafted watches which makes them extra special. While this process takes longer than using a machine, handmade timepieces are a work of art.

Read: Line of Succession: 4 Durable Watch Brands That Can Last for Generations

3. Precious and fine materials

Manufacturing may be important but creating the best watches starts from choosing the right materials. Audemars Piguet makes sure that they are using the most precious materials and the finest pieces of stones and gems to accompany their world-class manufacturing. These expensive materials do not just improve the features and functionalities of every watch but also adds to its aesthetic appeal. After all, a watch needs to be pretty, right?

4. Unique mechanical movements

The real beauty of a watch comes with its mechanical movement. While other brands are using Quartz and battery-powered movements, Audemars Piguet chose to embrace the old school and most precise mechanism: mechanical. Self-winding watches are made with the most intricate details and the most complex watch engineering.

5. Limited edition releases

If a company releases hundreds of pieces on a particular model or collection, it means that more people will own the same watch as it is. This decreases the value of a particular luxury watch. And since their watches cost more than the others, Audemars Piguet values the exclusivity of their customers. Since each watch takes a lot of time to complete, only a few pieces are released in a year. It means that owning an Audemars Piguet is like being part of an elite group. This makes each piece more valuable than other brands. 

6. Competitive performance

Every luxury watch is an investment. It is probably one of the selling points of many luxury watch brands everywhere. However, what most people don’t know is that not all brands fair good in the market. This is not the case for Audemars Piguet. Aside from the fact that only a few people will have the capacity to own a piece from their collection, the brand has established a good reputation in the market which means that people know its value and it’s easier to resell it.

7. Notable Audemars Piguet collections

With all the advantages of owning an Audemars Piguet mentioned above, you may already be interested to own one now. You can choose from one of their famous collections such as  Royal Oak, Royal Oak Concept, Royal Oak Offshore. They also have other popular pieces from the Millenary, Jules Audemars, and Haute Joaillerie collection. And, most importantly, Audemars Piguet also produces one of the best pocket watches in the market and you can check it out on their Classique collection. 

Read: 5 Reasons Why Ladies Should Wear Luxury Watches

8. Treat Yourself

If you don’t know where and how to buy an Audemars Piguet watch, you have two options. The first is to drop by any of their boutiques and see a physical sample of each piece. Secondly, you can also consider browsing through an online store. has a wide array of pieces from Audemars Piguet which will surely grab your attention. Visit their website today to know more!

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