Online videos have gained immense popularity with the rising use of social media. Today, various videos, from explainer videos to simple slideshows, morphed into a powerful and persuasive marketing tool. After all, videos effectively communicate your ideas. Best of all, you can convey this message to a captive audience in a fun and memorable way. Thankfully, you’ve got modern online video maker software like promo.com to create videos that make an impact.
With this digital solution, you can make personal or brand videos with fancy animations and cool transitions. What makes it so amazing is that they help you create a complete video in a matter of minutes with a few clicks of your mouse. Remember, videos have the power to increase website traffic, boost sales, and amplify conversion rates. With this modern video maker software, you no longer have to hire a company to get things done. Let’s take a detailed look at the pros and cons of using this tool.
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The Pros of Using This Digital Solution
Consider the following advantages of relying on today’s modern video editors. With this at your disposal, you can surely create stunning videos that wow your followers on social media. Take a look at what a video maker can do for you:
1. Enjoy a Free Basic Tool With Reasonably Priced Tier Upgrades
Most online video maker tools’ biggest advantage is they offer a free basic package. Some also offer a free trial, so you can experience what it’s like before paying. Later, if you feel like the tool is highly useful, you can pay for reasonably priced tier upgrades. Best of all, the affordable business and premium packages provide more features, making it truly worth it.
Utilizing this modern innovation is a great option for personal use or for startups. Even larger businesses looking to save on advertising costs will benefit from using a video maker. For example, if you seek help from an animation company to make a simple demo explainer video, you may have to fork out more than a thousand dollars for a short video. Sadly, this puts a dent in your pocketbook. Thus, using an online tool works well because:
- You don’t have to pay expensive professional fees.
- It allows you to use your existing devices, whether laptop, desktop, smartphone, or tablet.
- There’s no need to pay for expensive software licenses.
- Your device’s memory will not be eaten up as you can save your work on a cloud.
2. Translate Your Vision and Concept Into Reality Without Stress
When you use video editing software, you create stunning content that informs, educates, and entertains. Even if you don’t have past experience, the easy user interface with a highly intuitive dashboard assures easy editing. The well-organized toolbar assures you can access all the effects you need with a simple click. You can readily create one with the help of a pre-designed template. Just add your brand’s details, and you’re good to go.
On top of that, you can create one from scratch with your existing footage. Just tweak and trim to make it look amazing. You can also add the following features:
- Transitions
- Cool clips
- Stock photos
- Background music
- Voice-over
- Animation
- Sound effects
- Text
3. Seek Assistance When You Need It
One amazing benefit of using video maker tools is you can always seek help from their customer service. It’s akin to having a full design team at your disposal. Hence, everyone loves using these modern editors because help is always available. You can enjoy the following perks:
- Seek help from the 24/7 live chat feature.
- Check out interesting tutorials on how to make different videos.
- Attend various webinars that help you optimize the tool.
- Read different blog articles to guide you in making quality content.
The Cons of Using a Modern Video Making Tool
Just like any product in the market, your video maker can never be perfect. Of course, it will always come with a few disadvantages. Knowing what they are can help you manage your expectations. You can also avoid future issues when you are well-informed.
1. Lack the Creative Influence of a Professional.
Of course, the number one trade-off when using a video maker online is you lack the input of a professional. No matter how amazing your vision is, you may struggle to achieve the quality of a professional who studied and trained for years. After all, even if creating videos becomes easier with an online video editor, it can still be daunting for those who are new. Remember, nothing can compensate for education and experience.
The level of perfection that pros have above the ordinary level. However, since this comes at a hefty price, using a video maker makes sense for personal use and startups. Fortunately, modern video editors can still help you create polished-looking videos that make a good impression.
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2. Can Eat Up Quite a Bit of Time
Paying a video company to create your videos allows you to leverage their technology and creativity expertise. In contrast, using a new tool, you lack proficiency in may take more time and effort on your part. If you make a video yourself using your digital tool, expect that it will eat up some of your time, especially in the early stages. Depending on the tool you use, there could be a learning curve in the software. Sometimes, you must practice the different steps first before you can finish creating a video masterpiece.
3. Turn Out to Be Overwhelming
Video productions require keen attention to detail. Professionals have scriptwriters who create a compelling script and storyboard to start with. They have the props, setting, equipment, and other details for shooting footage. Unfortunately, for some newbies, this can be quite a bit overwhelming because you don’t possess the same foundation in creating a magnificent script. It can become even more nerve-wracking when you analyze if your message fits the target audience.
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Final Wrap Up
To sum it up, though using a video maker tool does come with a few cons, the pros will always outweigh them. With the right video editing tool, you can create stunning stories that inspire your followers and other viewers. Even if it can be quite daunting to craft videos from scratch, especially if you’re a newbie, the right software can help you deliver quality content that makes a great impression on your audience.